Karya Kalitva Katalog Produk oleh Lana Raizen adalah pemenang yang sangat dihormati dari 2019 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2019

Kalitva Katalog Produk

oleh Lana Raizen

Klien: Kalitva

Pemenang A' Design Award Perunggu dalam Kategori Grafis

14,245

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #73261

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Kalitva Katalog Produk

Katalog dibuat untuk produsen peralatan memasak Rusia. Sebagai hasil dari pengenalan terperinci dan analisis komparatif dari semua koleksi, rempah-rempah, jamu dan sayuran yang paling cocok dipilih, yang melengkapi desain katalog dan menyoroti keunggulan dari setiap koleksi. Sampul utama katalog dibuat dengan potongan dalam wajan, yang digunakan untuk menampilkan foto berwarna koleksi. Pegangan wajan dan panci pada penutup kedua dipernis dengan pernis sentuhan lembut, meniru penutup sebenarnya dari gagang ini.

Pengakuan

Tentang A' Design Award Perunggu

Kalitva Katalog Produk adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Kalitva Katalog Produk diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Kalitva Katalog Produk memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensi & Kemasan: Width 210 mm x Depth 9 mm x Height 250 mm
Tag: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Teknologi Produksi: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Tantangan Desain: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Riset: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspirasi: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Durasi Proyek: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Alur Operasi: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Anggota Tim: Lana Raizen
Kredit Gambar: Photographer: Sergey Fedotov, Kalitva