The Sands Wine Labels Laboratorium Anggur oleh Giovanni Murgia

Karya The Sands Wine Labels Laboratorium Anggur oleh Giovanni Murgia adalah pemenang yang sangat dihormati dari 2018 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2018

The Sands Wine Labels Laboratorium Anggur

oleh Giovanni Murgia

Klien: Cantina Li Duni

Pemenang A' Design Award Besi dalam Kategori Kemasan

19,745

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #67776

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang The Sands Wine Labels Laboratorium Anggur

Untuk merealisasikan desain label tersebut, telah dilakukan penelitian terhadap teknik pencetakan, material dan pilihan grafis yang mampu merepresentasikan nilai-nilai perusahaan, sejarah dan wilayah lahirnya wine tersebut. Konsep label ini dimulai dari ciri khas wine: pasir. Padahal, tanaman merambat itu tumbuh di pasir laut tak jauh dari bibir pantai. Konsep ini dibuat dengan teknik emboss untuk mengambil desain pada pasir taman Zen. Ketiga label bersama-sama membentuk desain yang mewakili misi kilang anggur.

Pengakuan

Tentang A' Design Award Besi

The Sands Wine Labels Laboratorium Anggur adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. The Sands Wine Labels Laboratorium Anggur diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. The Sands Wine Labels Laboratorium Anggur dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensi & Kemasan: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tag: wine, label, packaging, wine label design
Teknologi Produksi: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Tantangan Desain: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Riset: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspirasi: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Durasi Proyek: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Alur Operasi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Paten: No copyrights on this project
Anggota Tim: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Kredit Gambar: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver