Karya Mrs T Desain Korporat oleh Julia Hell adalah pemenang yang sangat dihormati dari 2018 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2018

Mrs T Desain Korporat

oleh Julia Hell

Klien: Mrs T

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Gabung Daftar Tunggu Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Mrs T Desain Korporat

Mrs T adalah desain korporat untuk manufaktur makanan premium yang menggunakan teh sebagai bahan dalam produk panggang dan penganan lezat. Identitas visualnya tampil bersih dan elegan, dengan kemasan yang sebagian besar berwarna putih dan didukung oleh tiga warna korporat. Logonya berfungsi sebagai bingkai yang menandai setiap produk yang dibuat di manufaktur tersebut, dan diaplikasikan dengan teknik hot foil berwarna emas pada kartu nama. Huruf yang dipilih mengingatkan pada label tulisan tangan dan menegaskan karakter buatan tangan dari produk-produk tersebut. Kantong dan stoples kaca disegel serta diberi label di bagian luar untuk melindungi makanan di dalamnya.

Pengakuan

Tentang A' Design Award Perunggu

Mrs T Desain Korporat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Mrs T Desain Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Mrs T Desain Korporat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensi & Kemasan: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tag: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Teknologi Produksi: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Tantangan Desain: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Riset: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspirasi: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Durasi Proyek: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Alur Operasi: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Anggota Tim: Frontend Developer: Jannis Hell
Kredit Gambar: All Images: Photographer / Jannis Hell, 2017