Cistanche Desertico Kemasan Minuman oleh Lei Wen

Karya Cistanche Desertico Kemasan Minuman oleh Lei Wen adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Cistanche Desertico Kemasan Minuman

oleh Lei Wen

Klien: Tocreate Brand

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Cistanche Desertico Kemasan Minuman

Cistanche Desertico adalah desain kemasan untuk minuman berbasis tanaman yang dibuat dengan peptida cistanche deserticola. Kemasannya berupa kotak kompak yang mudah dimasukkan ke dalam tas. Strukturnya ringan dan modular, sehingga minuman di dalamnya dapat dikeluarkan hanya dengan satu langkah pembukaan. Kotak ini terbuat dari karton putih dengan cetak foil emas, yang mendukung gaya visual minimal dan formal. Desain ini menjauh dari tampilan berat kemasan tonik tradisional dan menjawab kebiasaan sehari-hari para pekerja kantor muda.

Pengakuan

Tentang A' Design Award Perunggu

Cistanche Desertico Kemasan Minuman adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Cistanche Desertico Kemasan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Cistanche Desertico Kemasan Minuman memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensi & Kemasan: 230*158*145毫米
Tag: Big health brands, plant-based beverages, packaging design
Teknologi Produksi: White cardboard box with gold foil stamping.
Tantangan Desain: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Riset: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspirasi: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Durasi Proyek: The project will be launched in 2025 and enter the production and sales phase.
Alur Operasi: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Paten: donge ejiao
Anggota Tim: LEO