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Royal Enclosure 1619 Desain Kemasan oleh Zhou Jingkuan

Karya Royal Enclosure 1619 Desain Kemasan oleh Zhou Jingkuan adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.


PerungguKemasan· 2026

Royal Enclosure 1619 Desain Kemasan

oleh Zhou Jingkuan

Klien: Royal Enclosure 1619

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

6,395

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #181895

Warna

Desain

Tentang Royal Enclosure 1619 Desain Kemasan

Royal Enclosure 1619 adalah kotak hadiah kayu yang dirancang untuk irisan tanduk rusa, tonik tradisional Tiongkok. Sebuah segel naga dari logam terletak di bagian tutup dan berfungsi sebagai kunci. Kepala naga bermagnet harus diangkat terlebih dahulu sebelum kotak kayu dapat dibuka ke kiri dan ke kanan. Bagian bawah kepala naga diukir dengan logo merek dan dapat digunakan sebagai stempel. Motif-motif kerajaan dihadirkan melalui desain grafis modern dan membangkitkan kembali kesan lahan perburuan kekaisaran pada masa Dinasti Qing. Urutan pembukaannya memberikan nuansa ritual pada kemasan ini.

Pengakuan

Tentang A' Design Award Perunggu

Royal Enclosure 1619 Desain Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Royal Enclosure 1619 Desain Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Royal Enclosure 1619 Desain Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan
“Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
Dimensi & Kemasan
238*215*150mm
Tag
Royal Enclosure 1619
Teknologi Produksi
The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
Tantangan Desain
The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
Riset
The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
Inspirasi
Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have.
Durasi Proyek
This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
Alur Operasi
This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
Paten
For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Anggota Tim
Designer: Zhou Jingkuan
Kredit Gambar
Zhou Jingkuan(Creator)

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