Horse Year Kemasan Dupa Aroma oleh Bingran Zhao

Karya Horse Year Kemasan Dupa Aroma oleh Bingran Zhao adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Horse Year Kemasan Dupa Aroma

oleh Bingran Zhao

Klien: BeiHang University

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #179810

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Warna

Desain

Tentang Horse Year Kemasan Dupa Aroma

Horse Year adalah seri kemasan untuk dupa batang. Desainnya berpusat pada aksara Tionghoa gaya seal script untuk kata kuda, dipadukan dengan bahasa garis dari talisman Tao dan pola asap. Lima varian mengikuti siklus warna yang berdasarkan Lima Elemen, yaitu logam, air, kayu, api, dan tanah. Kelima kotak dapat ditempatkan bersebelahan untuk membentuk gambar seekor kuda yang berlari kencang. Baki bagian dalam ditarik keluar untuk memperlihatkan dupa beserta pesan doa restu. Karton tanpa lapisan pelapis, tinta berbasis kedelai, dan baki dari bubur kertas cetak mendukung proses daur ulang.

Pengakuan

Tentang A' Design Award Perunggu

Horse Year Kemasan Dupa Aroma adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Horse Year Kemasan Dupa Aroma diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Horse Year Kemasan Dupa Aroma memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Dimensi & Kemasan: Width 160 mm × Depth 40 mm × Height 70 mm
Tag: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Teknologi Produksi: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Tantangan Desain: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Riset: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Inspirasi: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Durasi Proyek: The project started in May 2025 in Beijing China and finished in November 2025.
Alur Operasi: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Paten: Bingran Zhao
Kredit Gambar: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou