ABA Typographic Posters Kampanye Iklan oleh Paul Robb

Karya ABA Typographic Posters Kampanye Iklan oleh Paul Robb adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2026

ABA Typographic Posters Kampanye Iklan

oleh Paul Robb

Klien: S6 Foundry

Pemenang A' Design Award Perak dalam Kategori Grafis

51,317

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #179734

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Tentang ABA Typographic Posters Kampanye Iklan

ABA Typographic Posters adalah kampanye iklan yang dibuat untuk sebuah universitas seni. Poster tipografi berformat besar dicetak dan dipasang di lokasi publik perkotaan, di mana tata letak yang berani dan sistem warna yang mencolok menarik perhatian. Setiap poster berfungsi sebagai penanda untuk konten realitas tertambah (augmented reality), yang dapat diakses pemirsa dengan memindai gambar cetak menggunakan ponsel pintar. Lapisan realitas tertambah tersebut menghadirkan materi animasi dan interaktif yang memperluas pesan cetak. Kampanye ini memperkenalkan pendidikan seni kepada calon mahasiswa dengan cara yang langsung dan partisipatif.

Pengakuan

Tentang A' Design Award Perak

ABA Typographic Posters Kampanye Iklan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. ABA Typographic Posters Kampanye Iklan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. ABA Typographic Posters Kampanye Iklan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensi & Kemasan: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tag: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Teknologi Produksi: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Tantangan Desain: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Riset: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspirasi: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Durasi Proyek: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Alur Operasi: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Anggota Tim: Paul Robb, Moria Bartoloni, Tommaso Paganini
Kredit Gambar: Paul Henry Robb