Episode Conveni Sistem Merek Residensial oleh Yiseo Kwon

Karya Episode Conveni Sistem Merek Residensial oleh Yiseo Kwon adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

PerungguPeriklanan· 2026

Episode Conveni Sistem Merek Residensial

oleh Yiseo Kwon

Klien: Sk D&d

Pemenang A' Design Award Perunggu dalam Kategori Periklanan

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Desain

Tentang Episode Conveni Sistem Merek Residensial

Episode Conveni adalah sistem merek yang diciptakan untuk layanan hunian yang berfokus pada kehidupan perkotaan yang efisien. Identitasnya dibangun di sekitar metafora sebuah sakelar, sehingga layanan esensial dapat dinyalakan dan elemen yang tidak diperlukan dapat dimatikan. Sistem ini mencakup arsitektur logo, skema tipografi dan warna, serta bahasa ikon untuk antarmuka digital. Papan penanda, konten digital, dan komunikasi dengan pengguna mengikuti aturan visual yang sama. Hasilnya bersifat skalabel dan dapat disesuaikan dengan setiap lokasi sambil tetap konsisten.

Pengakuan

Tentang A' Design Award Perunggu

Episode Conveni Sistem Merek Residensial adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Episode Conveni Sistem Merek Residensial diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Episode Conveni Sistem Merek Residensial memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensi & Kemasan: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Tag: branding, visual identity, logo system, design system, user experience
Teknologi Produksi: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Tantangan Desain: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Riset: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspirasi: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Durasi Proyek: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Alur Operasi: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Paten: Copyrights belong to SK D&D Co., Ltd., 2025.
Anggota Tim: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim