Spotlight Toothpaste Packaging Fungsi Utama: Kemasan Pasta Gigi oleh Kazuo Fukushima and Haruka Takeuchi

Karya Spotlight Toothpaste Packaging Fungsi Utama: Kemasan Pasta Gigi oleh Kazuo Fukushima and Haruka Takeuchi adalah pemenang yang sangat dihormati dari 2026 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2026

Spotlight Toothpaste Packaging Fungsi Utama: Kemasan Pasta Gigi

oleh Kazuo Fukushima and Haruka Takeuchi

Klien: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Warna

Desain

Tentang Spotlight Toothpaste Packaging Fungsi Utama: Kemasan Pasta Gigi

Teks Buku: Spotlight adalah desain kemasan pasta gigi yang mengubah khasiat pemutihan menjadi sebuah pengalaman visual. Alih-alih mengandalkan citra putih konvensional, desain ini menggunakan cahaya sebagai metafora untuk mengomunikasikan aktivasi enzimatik dan kinerja pemutihan yang terfokus. Grafis melingkar yang bercahaya dan efek permukaan holografis menciptakan kedalaman dan presisi, sehingga manfaat fungsionalnya dapat dirasakan pada pandangan pertama. Sistem ini menyeimbangkan kredibilitas ilmiah dengan visibilitas di rak, sekaligus menjaga konsistensi di seluruh variasi produk melalui struktur visual yang terpadu dan aksen warna yang terkendali.

Pengakuan

Tentang A' Design Award Besi

Spotlight Toothpaste Packaging Fungsi Utama: Kemasan Pasta Gigi adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Spotlight Toothpaste Packaging Fungsi Utama: Kemasan Pasta Gigi diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Spotlight Toothpaste Packaging Fungsi Utama: Kemasan Pasta Gigi dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Dimensi & Kemasan: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Tag: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Teknologi Produksi: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Tantangan Desain: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Riset: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Inspirasi: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Durasi Proyek: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Alur Operasi: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Anggota Tim: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Kredit Gambar: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD