Karya Parzin Brand Identitas Merek oleh Hangzhou Re Der Design Co., Ltd. adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2026

Parzin Brand Identitas Merek

oleh Hangzhou Re Der Design Co., Ltd.

Klien: Shanghai Dimou Industrial Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Grafis

7,543

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Verifikasi Status Penghargaan untuk #176933

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Tentang Parzin Brand Identitas Merek

Parzin Brand adalah identitas visual yang dirancang untuk sebuah merek kacamata. Logonya didasarkan pada struktur lingkaran ganda yang terinspirasi dari kacamata bundar dan huruf awal P. Lingkaran di sebelah kiri dimiringkan sedikit untuk menambah kedalaman, sementara lingkaran di sebelah kanan membentuk lengkungan huruf P, menciptakan efek tiga dimensi yang mengingatkan pada tampilan samping kacamata hitam dan kacamata optik. Abu-abu bersahaja yang hangat menjadi nada utama, sedangkan hijau hutan dengan saturasi tinggi menjadi warna khasnya. Bentuk lingkaran dan oval diterapkan pada berbagai titik sentuh melalui pengukiran laser, hot stamping, emboss, dan etsa.

Pengakuan

Tentang A' Design Award Perunggu

Parzin Brand Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Parzin Brand Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Parzin Brand Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Dimensi & Kemasan: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Tag: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Teknologi Produksi: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Tantangan Desain: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Riset: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Inspirasi: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Durasi Proyek: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Alur Operasi: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Anggota Tim: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen