Piggy Express Desain Karakter Merek oleh Du Qingyu and Dong Xiuxiu

Karya Piggy Express Desain Karakter Merek oleh Du Qingyu and Dong Xiuxiu adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2026

Piggy Express Desain Karakter Merek

oleh Du Qingyu and Dong Xiuxiu

Klien: Piggy Express Creative Design Team

Pemenang A' Design Award Perunggu dalam Kategori Grafis

9,492

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #173387

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Piggy Express Desain Karakter Merek

Piggy Express adalah desain karakter merek yang diciptakan untuk sebuah layanan pemesanan transportasi daring. Karakter ini mengembangkan ikon babi pada logo merek menjadi teman perjalanan yang bersahabat. Skema warna dengan saturasi tinggi meningkatkan visibilitas visual sebesar 42 persen, dan siluet yang mandiri menjaga agar karakter tetap mudah dikenali di seluruh media. Animasi memandu pengguna dalam menjalankan berbagai tugas seperti penukaran kupon dan pelacakan rute. Karakter ini disempurnakan melalui tiga puluh putaran iterasi bentuk dan diuji bersama lebih dari seratus pengguna di berbagai kota di Tiongkok.

Pengakuan

Tentang A' Design Award Perunggu

Piggy Express Desain Karakter Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Piggy Express Desain Karakter Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Piggy Express Desain Karakter Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimensi & Kemasan: The sizes depend of the media where it is applied
Tag: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Teknologi Produksi: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Tantangan Desain: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Riset: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Inspirasi: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Durasi Proyek: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Alur Operasi: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Anggota Tim: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Kredit Gambar: Piggy Express