Urbaner Strategi Merek, Desain Kemasan oleh Deeeep Creative Lab

Karya Urbaner Strategi Merek, Desain Kemasan oleh Deeeep Creative Lab adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Meta, Strategis dan Layanan.

PerakLayanan· 2025

Urbaner Strategi Merek, Desain Kemasan

oleh Deeeep Creative Lab

Klien: Deeeep Creative Lab

Pemenang A' Design Award Perak dalam Kategori Layanan

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Verifikasi Status Penghargaan untuk #165666

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Urbaner Strategi Merek, Desain Kemasan

Urbaner adalah strategi merek dan layanan untuk produk perawatan brewok yang dikembangkan bagi pasar Jepang. Strategi ini mencakup perencanaan produk, situs web satu halaman yang responsif, kemasan, serta komunitas daring. Pemangkas ini menggunakan motor dan bilah baja berkarbon tinggi buatan Jepang, dan bentuknya yang ringkas memungkinkan penyesuaian brewok kapan saja. Kemasannya memadukan tipografi yang beragam dengan kotak dalam sederhana yang menjelaskan cara penggunaan produk. Urbaner menghadirkan perawatan diri sebagai cara untuk mengekspresikan gaya pribadi, dan situs webnya menuntun pengunjung dari ketertarikan awal hingga pembelian.

Pengakuan

Tentang A' Design Award Perak

Urbaner Strategi Merek, Desain Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Urbaner Strategi Merek, Desain Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Urbaner Strategi Merek, Desain Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensi & Kemasan: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tag: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Teknologi Produksi: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Tantangan Desain: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Riset: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspirasi: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Durasi Proyek: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Alur Operasi: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Anggota Tim: Deeeep Creative LAB
Kredit Gambar: Deeeep Creative LAB,URBANER,2024