Hong Kong Book Fair 2024 Pameran Buku oleh Hktdc Creative Department

Karya Hong Kong Book Fair 2024 Pameran Buku oleh Hktdc Creative Department adalah pemenang yang sangat dihormati dari 2025 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Acara dan Peristiwa.

BesiAcara· 2025

Hong Kong Book Fair 2024 Pameran Buku

oleh Hktdc Creative Department

Klien: Hong Kong Trade Development Council

Pemenang A' Design Award Besi dalam Kategori Acara

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Desain

Tentang Hong Kong Book Fair 2024 Pameran Buku

Hong Kong Book Fair 2024 adalah desain acara yang diciptakan untuk pameran buku selama tujuh hari yang diselenggarakan di sebuah pusat pameran di Hong Kong. Pameran ini mencakup area lebih dari 55.000 meter persegi dan menghadirkan 760 peserta pameran serta lebih dari 600 acara. Temanya adalah sastra film dan televisi. Sebuah galeri seni seluas 900 meter persegi menghubungkan buku dan karya layar melalui panel pajangan, buku-buku antik, manuskrip, dan surat kabar. Fitur interaktif mencakup permainan sastra, kios buku elektronik, bilik foto berteknologi AI, dan teater mini dengan layar LED. Struktur aluminium yang dapat digunakan kembali serta sistem pajangan modular turut digunakan dalam desain ini.

Pengakuan

Tentang A' Design Award Besi

Hong Kong Book Fair 2024 Pameran Buku adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Hong Kong Book Fair 2024 Pameran Buku diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Hong Kong Book Fair 2024 Pameran Buku dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The 34th HKTDC Hong Kong Book Fair lasted seven days, featuring 760 exhibitors and a wealth of activities and interactive experiences for attendees. As a key part of Hong Kong's summer cultural scene, the fair hosted over 600 events, welcoming more than 250 renowned Chinese and international writers and celebrities. These seminars facilitated literary exchange and connected book lovers through literature and the event highlights its importance as a vibrant celebration of culture in the community
Dimensi & Kemasan: The Hong Kong Book Fair 2024 offered over 55,000 sqm of exhibition space, with the Art Gallery placed outside Exhibition Hall 3C-E to attract high foot traffic. To ensure sustainability, we utilized a reusable aluminum structure alongside a modular display system and glass-top showcases. The organizer harmoniously integrated the art of Chinese calligraphy with different display systems to highlight antique books, vintage manuscripts, newspapers, and videos, enhancing the visual experience. The gallery covered 900 sqm, size 100m W x 16m D.
Tag: Book Fair, HKTDC , Art Gallery, Hong Kong Summer Cultural Event
Teknologi Produksi: To create a museum-like atmosphere for the Art Gallery Exhibition, the organizer designed informative display panels showcasing various literary authors. Interactive elements included a literature gallery game, an eBook kiosk, and an AI photo booth with their favorite book characters, enhancing their experience. A Mini Theatre with floor mounted LED screen and highly reflective flared wall design further enriched the view with classic movie scenes, blending text and imagery for an immersive experience. This fusion of visual storytelling and design offered visitors a unique encounter with Film and TV literature.
Tantangan Desain: In addition to the extensive preparation required for book selection and Film/TV copyright and intellectual property clearance, we faced the challenge of managing a high volume of daily visitors while preventing bottlenecks inside and outside the Art Gallery. To address this, the organizer worked closely with the special events and operations teams. Conducting a thorough traffic study and strategic layout planning were essential to ensure smooth visitor movement and an enjoyable experience throughout the exhibition.
Riset: To effectively support the annual theme of the Book Fair—Hong Kong Film and TV literature—the organizer curated a diverse selection of display materials, including official posters and movie clips, to enhance the three thematic zones. This effort involved careful navigation of copyright and intellectual property clearance, requiring extensive preparation. Close collaboration with the event team was crucial to ensure successful licensing clearance, allowing them to create a cohesive and engaging exhibition that celebrated the intersection of literature and film.
Inspirasi: For the HKTDC Book Fair 2024, themed around Film and Television Literature, the organizer created an engaging art gallery that connected literature and film/TV. The vibrant exhibition featured iconic works from the featured writer of the year, spotlight director, and classic literature adaptations. This design highlighted the creative synergy between these mediums and invited visitors to explore narratives in a visually stimulating space. Each element was carefully curated to enhance the experience, encouraging exploration and fostering a deeper appreciation for storytelling across various formats.
Durasi Proyek: HKTDC dedicated five months from project kickoff to onsite completion. The HK Book Fair successfully launched from July 17 to 22, 2024, spanning seven exciting days. Held at the Hong Kong Conference and Exhibition Centre (HKCEC) in Wan Chai, our design transformed the venue into an engaging space that celebrated literature and community. Each element was carefully crafted to enhance the visitor experience, ensuring a vibrant and memorable event for all attendees.
Alur Operasi: The layout was crafted with dynamic, modular spaces that encouraged exploration and interaction. It started with an Instagrammable photo spot at the entrance to entice visitors. Following this, physical displays showcased books, newspapers, and collectible manuscripts, creating a rich visual experience. The journey continued with interactive elements like an e-literature game, an AI photo booth, and a mini theatre, ensuring a captivating experience that engaged attendees throughout the entire space.
Anggota Tim: HKTDC Creative Department
Kredit Gambar: Hong Kong Trade Development Council