Jian Shan Jian Shui Kemasan Minuman Beralkohol oleh Jing Chen

Karya Jian Shan Jian Shui Kemasan Minuman Beralkohol oleh Jing Chen adalah pemenang yang sangat dihormati dari 2024 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2024

Jian Shan Jian Shui Kemasan Minuman Beralkohol

oleh Jing Chen

Klien: Jing Chen

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Warna

Desain

Tentang Jian Shan Jian Shui Kemasan Minuman Beralkohol

Desain kemasan kontemporer tidak lagi sekadar berfungsi untuk melindungi barang, melainkan lebih menonjol dalam menyampaikan konsep perlindungan lingkungan dan meningkatkan nilai produk. Forum desain terkini menunjukkan bahwa dalam menghadapi tantangan ekologis, kemasan ramah lingkungan secara bertahap menjadi tren baru, dengan material biodegradable dan desain daur ulang yang semakin digemari. Selain itu, kebaruan juga menjadi tren industri, dan konsep seperti kustomisasi personal secara bertahap mempengaruhi batasan kemasan.

Pengakuan

Tentang A' Design Award Emas

Jian Shan Jian Shui Kemasan Minuman Beralkohol adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Jian Shan Jian Shui Kemasan Minuman Beralkohol diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Jian Shan Jian Shui Kemasan Minuman Beralkohol menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensi & Kemasan: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tag: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Teknologi Produksi: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Tantangan Desain: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Riset: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspirasi: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Durasi Proyek: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Alur Operasi: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.