Karya The Impression of Feixi Poster oleh Feixi Digital Culture and Media adalah pemenang yang sangat dihormati dari 2024 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.
BesiGrafis· 2024
The Impression of Feixi Poster
oleh Feixi Digital Culture and Media
Klien: Feixi Digital Culture and Media
Pemenang A' Design Award Besi dalam Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #160807Desain
Tentang The Impression of Feixi Poster
Kesan Feixi adalah sebuah poster yang dibuat untuk menampilkan identitas Kabupaten Feixi. Aksara Tionghoa untuk Feixi menjadi elemen visual utama dan digambar dalam gaya kaligrafi. Siluet pada aksara pertama menampilkan arsitektur modern dan perkembangan terkini, seperti jembatan, jalur kereta cepat, dan bangunan. Siluet pada aksara kedua menampilkan bangunan kuno serta situs budaya bersejarah. Kaligrafi digambar dengan tangan, kemudian digabungkan dengan gambar-gambar terpilih melalui perangkat lunak penyuntingan gambar. Poster ini berukuran 297 kali 210 milimeter.
Pengakuan
Tentang A' Design Award Besi
The Impression of Feixi Poster adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. The Impression of Feixi Poster diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. The Impression of Feixi Poster dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
- Dimensi & Kemasan
- 297mmX210mm
- Tag
- Printed, Poster, Feixi, Design, Impactful, Visual
- Teknologi Produksi
- Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
- Tantangan Desain
- The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
- Riset
- Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
- Inspirasi
- Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
- Durasi Proyek
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
- Alur Operasi
- Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
- Anggota Tim
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
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