MG Next Generation Aplikasi Pendamping Otomotif oleh Star and Saic Oimt

Karya MG Next Generation Aplikasi Pendamping Otomotif oleh Star and Saic Oimt adalah pemenang yang sangat dihormati dari 2024 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Antarmuka, Interaksi dan Pengalaman Pengguna.

EmasAntarmuka· 2024

MG Next Generation Aplikasi Pendamping Otomotif

oleh Star and Saic Oimt

Klien: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Pemenang A' Design Award Emas dalam Kategori Antarmuka

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Tentang MG Next Generation Aplikasi Pendamping Otomotif

MG Next Generation adalah aplikasi pendamping bagi para pemilik mobil, yang dirancang untuk telepon seluler dan jam tangan pintar. Aplikasi ini menyatukan beberapa aplikasi regional menjadi satu produk global. Fiturnya dapat disesuaikan berdasarkan lokasi dan model kendaraan, sehingga setiap pemilik memperoleh serangkaian perangkat yang dipersonalisasi. Model mobil tiga dimensi ditampilkan di dalam garasi virtual, dan widget berbentuk heksagon mengikuti identitas merek. Mode tamu memungkinkan orang yang belum memiliki mobil untuk menjelajahi fitur-fitur utama sebelum mengambil keputusan.

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Tentang A' Design Award Emas

MG Next Generation Aplikasi Pendamping Otomotif adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. MG Next Generation Aplikasi Pendamping Otomotif diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. MG Next Generation Aplikasi Pendamping Otomotif menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tag: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Teknologi Produksi: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Tantangan Desain: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Riset: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspirasi: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Durasi Proyek: up to 6 month, China
Alur Operasi: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Anggota Tim: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Kredit Gambar: Star