Karya Yuan Li Sheng Huo Desain Logo Merek oleh Fullspeed Network Technologies Hangzhou adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2024

Yuan Li Sheng Huo Desain Logo Merek

oleh Fullspeed Network Technologies Hangzhou

Klien: Meituan

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Desain

Tentang Yuan Li Sheng Huo Desain Logo Merek

Yuan Li Sheng Huo adalah logo merek yang diciptakan untuk sebuah merek ritel yang menawarkan kebutuhan sehari-hari berkualitas. Logo ini dibangun dari bentuk heksagon yang tercipta dengan memotong segitiga dari sebuah persegi, menghasilkan bentuk yang mengingatkan pada kotak yang mampu menampung banyak barang. Lingkaran-lingkaran di dalam tanda tersebut menyiratkan planet-planet kecil sekaligus menggemakan bunyi nama merek. Warna oranye yang cerah menjadi warna utama, dan karakter huruf digambar dengan garis-garis mengalir pada sudut kemiringan yang konsisten. Logo ini diterapkan pada kemasan produk untuk memperkuat pengenalan merek di kalangan dewasa muda.

Pengakuan

Tentang A' Design Award Perunggu

Yuan Li Sheng Huo Desain Logo Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Yuan Li Sheng Huo Desain Logo Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Yuan Li Sheng Huo Desain Logo Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensi & Kemasan: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Tag: logo design, vigor, refinement, super symbol, geometric elements
Teknologi Produksi: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Tantangan Desain: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Riset: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspirasi: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Durasi Proyek: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Alur Operasi: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.