Tang Da Li Identitas Merek oleh Sxdesign

Karya Tang Da Li Identitas Merek oleh Sxdesign adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2024

Tang Da Li Identitas Merek

oleh Sxdesign

Klien: Tang Da Li

Pemenang A' Design Award Perunggu dalam Kategori Grafis

18,010

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #155667

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Tang Da Li Identitas Merek

Tang Da Li adalah sebuah program identitas merek yang memadukan elemen grafis klasik dan modern. Desainnya mencerminkan keberagaman dan keterbukaan Dinasti Tang. Nama merek ini bermain pada kemiripan bunyi kata "Tang", yang merujuk sekaligus pada dinasti tersebut dan pada gula, sehingga memberikan nuansa jenaka pada namanya. Figur-figur mural Dinasti Tang dan bingkai tradisional dipadukan dengan tata letak kontemporer. Proses cetak dilakukan dengan metode berkualitas tinggi pada bahan yang dapat didaur ulang. Identitas ini diterapkan pada poster serta pada kemasan berukuran besar dan kecil.

Pengakuan

Tentang A' Design Award Perunggu

Tang Da Li Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Tang Da Li Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Tang Da Li Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensi & Kemasan: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tag: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Teknologi Produksi: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Tantangan Desain: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Riset: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspirasi: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Durasi Proyek: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Alur Operasi: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Paten: Copyrights belong to sxdesign
Anggota Tim: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Kredit Gambar: Illustrations: Luo Ling
Photos and designs: sxdesign