Sheng Ming Yue Kotak Hadiah Kue Bulan oleh Hu Wan, Li Jianpeng and Shi Xiaoxia

Karya Sheng Ming Yue Kotak Hadiah Kue Bulan oleh Hu Wan, Li Jianpeng and Shi Xiaoxia adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

Sheng Ming Yue Kotak Hadiah Kue Bulan

oleh Hu Wan, Li Jianpeng and Shi Xiaoxia

Klien: Netease Yanxuan Trading Co. Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang Sheng Ming Yue Kotak Hadiah Kue Bulan

Selama Festival Pertengahan Musim Gugur, kue bulan untuk hadiah dan konsumsi pribadi. Namun, karena kemasan menjadi semakin mewah dan boros, tim secara sadar merancang kotak hadiah kue bulan yang lebih kompak dan ramah lingkungan. Sheng Ming Yue menggambarkan bulan terang yang terbit di atas laut, mengekspresikan kerinduan masyarakat Tiongkok akan reuni dan hal-hal indah, mempertahankan sifat pemberian hadiah berkualitas tinggi sambil mewujudkan kualitas dan kedalaman budaya tradisional Tiongkok. Tujuannya adalah menawarkan cara berkualitas tinggi dan terjangkau untuk merayakan festival sambil mempromosikan gaya hidup berkelanjutan.

Pengakuan

Tentang A' Design Award Perunggu

Sheng Ming Yue Kotak Hadiah Kue Bulan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Sheng Ming Yue Kotak Hadiah Kue Bulan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Sheng Ming Yue Kotak Hadiah Kue Bulan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensi & Kemasan: Width：200mm x Depth:110mm x Height：255mm
Tag: Oriental Aesthetics, Package Design
Teknologi Produksi: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Tantangan Desain: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Riset: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspirasi: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Durasi Proyek: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Alur Operasi: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Anggota Tim: Hu Wan
Li Jianpeng
Shi xiaoxia
Kredit Gambar: Creative Director Hu Wan
Designer Li Jianpeng