Remaking Art Identitas Merek oleh Meng Shenhui

Karya Remaking Art Identitas Merek oleh Meng Shenhui adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2024

Remaking Art Identitas Merek

oleh Meng Shenhui

Klien: Shenzhen Chengmei Culture Communication Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #152015

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Remaking Art Identitas Merek

Remaking Art adalah identitas merek yang diciptakan untuk sebuah perusahaan komunikasi budaya. Logonya menyatukan huruf awal R dan A menjadi sebuah tanda simetris, dihubungkan oleh garis-garis yang mengesankan pantulan di permukaan air. Sebuah garis horizontal mengingatkan pada timbangan dan dipertahankan dari logo sebelumnya untuk mengungkapkan keadilan dan integritas. Sistem visualnya menggunakan garis untuk membagi materi cetak, kemasan, dan tampilan interior, sehingga tampilan yang sama tetap terjaga pada berbagai ukuran dan material. Desain ini menyampaikan kesan simetri, integrasi, dan pembaruan.

Pengakuan

Tentang A' Design Award Perak

Remaking Art Identitas Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Remaking Art Identitas Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Remaking Art Identitas Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensi & Kemasan: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tag: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Teknologi Produksi: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Tantangan Desain: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Riset: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspirasi: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Durasi Proyek: The project started in January 2022 and was completed in Shenzhen in May 2022
Alur Operasi: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Kredit Gambar: Copyright：CM Design