Inspiration Season Poster oleh Chunyang Wang and Qianqian Yao

Karya Inspiration Season Poster oleh Chunyang Wang and Qianqian Yao adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2023

Inspiration Season Poster

oleh Chunyang Wang and Qianqian Yao

Klien: Hangzhou Loft49

Pemenang A' Design Award Perunggu dalam Kategori Grafis

11,033

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #150999

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Inspiration Season Poster

Inspiration Season adalah desain visual utama untuk sebuah forum desain yang diselenggarakan di sebuah taman kreatif urban di Hangzhou. Taman tersebut merupakan hasil alih fungsi dari bekas pabrik serat kimia, dan benang wol berwarna biru dipilih untuk menghubungkan masa lalu dan masa kini bangunan-bangunan tersebut. Poster statis berukuran 841 kali 594 milimeter, sementara poster gerak berdurasi sepuluh detik dalam format vertikal. Untaian wol yang digantung secara nyata direkam dalam resolusi 4K menggunakan kamera dan rel slider, lalu disunting, dikoreksi warnanya, dan dikomposisikan. Goyangan benang wol tersebut mengekspresikan momen datangnya inspirasi.

Pengakuan

Tentang A' Design Award Perunggu

Inspiration Season Poster adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Inspiration Season Poster diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Inspiration Season Poster memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensi & Kemasan: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tag: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Teknologi Produksi: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Tantangan Desain: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Riset: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspirasi: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Durasi Proyek: Created in Hangzhou China in August 2022
Alur Operasi: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Anggota Tim: Chunyang Wang
Qianqian Yao