Guangzhou Metro Spirit Poster Lightbox oleh Zhaohui Lu

Karya Guangzhou Metro Spirit Poster Lightbox oleh Zhaohui Lu adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

PerungguPeriklanan· 2023

Guangzhou Metro Spirit Poster Lightbox

oleh Zhaohui Lu

Klien: Kscope Design

Pemenang A' Design Award Perunggu dalam Kategori Periklanan

28,324

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #150513

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Guangzhou Metro Spirit Poster Lightbox

Guangzhou Metro Spirit adalah serangkaian poster lightbox yang dibuat untuk sistem metro kota. Poster-poster ini menampilkan para pekerja muda dalam adegan teknologi, layanan, desain, konstruksi, dan budaya. Warna-warna kontras yang kuat, grafis yang berani, dan teks singkat memberikan tampilan modern dan penuh semangat muda pada seri ini. Setiap poster dibuat dengan akrilik dan lampu LED berkecerahan tinggi dengan konsumsi energi rendah. Delapan poster dipasang di masing-masing dari dua puluh empat stasiun. Seri ini menyampaikan profesionalisme dan keberagaman layanan metro.

Pengakuan

Tentang A' Design Award Perunggu

Guangzhou Metro Spirit Poster Lightbox adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Guangzhou Metro Spirit Poster Lightbox diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Guangzhou Metro Spirit Poster Lightbox memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The lightbox posters for Guangzhou Metro showcase the professionalism and diversity of its services through modern young enterprise workers. The project draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro. Total of 24 stations in the city, with 8 posters in each station
Dimensi & Kemasan: Dimensions: H140mm x W280mm
Material: Acrylic
Backlight source: High-brightness LED lights
Power consumption: Low-energy consumption
Tag: branding, photography, acrylicmaterial, lightboxposters
Teknologi Produksi: The equipment used in this project is a Fujifilm medium format camera and lenses for shooting and Adobe Photoshop software for post-processing to achieve the best image results. also used equipment like softboxes and reflectors to enhance the lighting and achieve superior photo quality.Our design uses high-quality acrylic and LED lights for the lightbox posters. We prioritize environmental friendliness and sustainability by selecting low-energy LED lights and eco-friendly techniques and materials for the acrylic production.
Tantangan Desain: One of the biggest obstacles the team faced was finding a balance between modern design trends and the traditional Chinese culture that Guangzhou Metro embodies. The team had to explore different design directions and concepts, experimenting with various color schemes, typography, and visual elements until arrived at the perfect solution.Other internal factors that influenced our creative challenge included budget constraints, time limitations, and the need to satisfy the client's expectations while staying true to our creative vision. External factors such as the availability of production technologies, legal regulations, and market competition also presented challenges that required careful consideration.
Riset: For our branding design project, the team conducted extensive research to ensure that the design meets the needs of the client and the preferences of the target audience. The research includes the following:
Type of research: market research, user research
Research objectives: understand the elements and forms required for Guangzhou Metro's image advertising, analyze the preferences and needs of the target audience, and determine the design direction
Research methodology: online surveys, in-depth interviews, focus group discussions, visual analysis
Data collection and research tools: questionnaires, interview records, focus group records, visual documents, brand archives
Participants or experiments: Guangzhou Metro employees, Guangzhou Metro passengers, Guangzhou residents, branding professionals
Results: Based on the research results, the team designed a series of proposals for Guangzhou Metro's image advertising, and after discussion, evaluation, and improvement, finally determined the best solution.
Insights and impacts: Through research, the team gained in-depth understanding of Guangzhou Metro's brand image, proposed some important insights, and provided better ideas for the client's brand design. At the same time, the team design brings real business value and social impact to the client, enhancing Guangzhou Metro's brand image and reputation, and inspiring employees to make more contributions to the development of Guangzhou Metro.
Inspirasi: The fast-paced life of modern cities and the working attitude of young people.
The diversity of Guangzhou Metro's services and the professionalism of its employees.
The need to create a modern, vibrant, and youthful feel for the lightbox posters, in order to attract the attention of passengers and communicate the brand image of Guangzhou Metro.
The use of strong contrasting colors and graphic elements to create a bold and impactful design.
Durasi Proyek: The project started in April 2022 in Guangzhou China and finished in May 2022 , and was exhibited in Pedestrian passage of Metro Station in May 2022.
Alur Operasi: The project have chosen various scenes, such as technology, service, engineering design and construction, and culture, to showcase Guangzhou Metro's professionalism and diversity. Each poster consists of one or more images of young workers, reflecting their professional image and spirit.The work has successfully conveyed Guangzhou Metro's service concept and brand image, receiving praise from clients, passengers, and the industry.
Paten: Copyrights belong to Guangzhou Metro, 2022
Kredit Gambar: Image #1 : Creator / ZHAOHUILV, Guangzhou Metro Spirit, 2022
Photographer / HAIMINGTAN , Guangzhou Metro Spirit, 2022.