Collection of Formosa Terroir Desain Kemasan oleh PH7 Creative Lab

Karya Collection of Formosa Terroir Desain Kemasan oleh PH7 Creative Lab adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2023

Collection of Formosa Terroir Desain Kemasan

oleh PH7 Creative Lab

Klien: PH7 Creative Lab

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #149110

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Collection of Formosa Terroir Desain Kemasan

Pertanian Taiwan selalu menjadi sumber kebanggaan bagi negaranya, dengan produk-produk berkualitas tinggi yang membawa kisah-kisah mengharukan. Untuk menyuguhkan keindahannya, PH7 Creative Lab mempertemukan para petani & petani. asosiasi dari Taiwan tengah, barat, selatan dan timur dan memilih empat produk dengan nilai representasi lokal yang selaras dengan ESG dengan tema Koleksi Formosa Terroir.

Pengakuan

Tentang A' Design Award Perak

Collection of Formosa Terroir Desain Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Collection of Formosa Terroir Desain Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Collection of Formosa Terroir Desain Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
Dimensi & Kemasan: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
Tag: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
Teknologi Produksi: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
Tantangan Desain: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
Inspirasi: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
Durasi Proyek: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
Anggota Tim: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab