Namito Citra Karakter Art Toy oleh Ge Zhang

Karya Namito Citra Karakter Art Toy oleh Ge Zhang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

EmasPeriklanan· 2023

Namito Citra Karakter Art Toy

oleh Ge Zhang

Klien: Ge Zhang

Pemenang A' Design Award Emas dalam Kategori Periklanan

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Tentang Namito Citra Karakter Art Toy

Namito adalah sebuah citra art toy virtual yang diciptakan untuk keperluan komersial. Namito adalah seorang gadis dengan bibir berbentuk buah persik, gaya rambut jamur berwarna merah, dan hiasan kepala menyerupai telinga kelinci. Ia mengenakan gaun merah serta berdiri dengan kedua tangan di dalam saku dan mata terpejam. Bibirnya yang mengerucut membentuk dua hati dan huruf X, sebuah simbol mencintai dunia sekaligus menolak segala hal yang buruk. Karakter ini hadir dalam bentuk gambar, video, pameran, dan produk cetak. Namito ditujukan untuk mengurangi tekanan mental serta mendorong orang untuk menjadi diri sendiri.

Pengakuan

Tentang A' Design Award Emas

Namito Citra Karakter Art Toy adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Namito Citra Karakter Art Toy diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Namito Citra Karakter Art Toy menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensi & Kemasan: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tag: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teknologi Produksi: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Tantangan Desain: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Riset: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspirasi: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Durasi Proyek: Since 2021, China
Alur Operasi: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Anggota Tim: Ge Zhang
Kredit Gambar: Beijing JiuPin Technology Co., Ltd.