Ggaedok Branding Suplemen Belajar oleh Miraen Design Team

Karya Ggaedok Branding Suplemen Belajar oleh Miraen Design Team adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Pendidikan, Alat Bantu Mengajar dan Konten Pelatihan.

PerakPendidikan· 2023

Ggaedok Branding Suplemen Belajar

oleh Miraen Design Team

Klien: Mirae-N

Pemenang A' Design Award Perak dalam Kategori Pendidikan

616,219

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #148327

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Ggaedok Branding Suplemen Belajar

Ggaedok adalah identitas merek untuk serangkaian suplemen belajar bahasa Korea. Nama Ggaedok merupakan akronim dari frasa Korea Ggaewooja Dokhaeryuk, yang merujuk pada membangkitkan rasa percaya diri dan kemampuan pemahaman bacaan. Logonya memadukan nama tersebut dengan tanda kutip, yang dipilih karena bentuknya menyerupai konsonan dan vokal Korea. Foil warna dalam warna-warna Pantone terpilih menyorot bagian-bagian tanda kutip, dan lapisan matte meningkatkan visibilitasnya. Karakter-karakter yang dicetak dalam buku kosakata dan buku pemahaman bacaan menambah daya tarik bagi para siswa.

Pengakuan

Tentang A' Design Award Perak

Ggaedok Branding Suplemen Belajar adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Ggaedok Branding Suplemen Belajar diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Ggaedok Branding Suplemen Belajar adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensi & Kemasan: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tag: Education, Print, Design, Branding
Teknologi Produksi: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Tantangan Desain: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Riset: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspirasi: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Durasi Proyek: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Alur Operasi: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Anggota Tim: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works