Modulabs Sistem Identitas Visual oleh Wonseon Yu and Yoonhee Jeong

Karya Modulabs Sistem Identitas Visual oleh Wonseon Yu and Yoonhee Jeong adalah pemenang yang sangat dihormati dari 2023 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2023

Modulabs Sistem Identitas Visual

oleh Wonseon Yu and Yoonhee Jeong

Klien: Modulabs

Pemenang A' Design Award Besi dalam Kategori Grafis

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Tentang Modulabs Sistem Identitas Visual

Modulabs adalah sistem identitas visual yang diciptakan untuk sebuah komunitas riset. Sistem identitas ini dibangun dengan tipografi variabel khusus. Huruf tersebut memiliki satu sumbu pertumbuhan dengan 300 tahap, yang memungkinkan terciptanya banyak bentuk huruf yang berbeda. Setiap huruf digambar dengan cermat alih-alih dihasilkan dari bentuk geometris, sehingga memberikan karakter yang manusiawi. Huruf-huruf yang sedikit bergoyang mencerminkan tindakan dan eksplorasi, bukan hasil yang sempurna. Para anggota dapat menerapkan tipografi ini agar sesuai dengan identitas tersebut, dan perangkat internal membantu mereka menciptakan nama dengan mudah.

Pengakuan

Tentang A' Design Award Besi

Modulabs Sistem Identitas Visual adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Modulabs Sistem Identitas Visual diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Modulabs Sistem Identitas Visual dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tag: Identity, Typeface, System
Teknologi Produksi: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Tantangan Desain: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Riset: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspirasi: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Durasi Proyek: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Alur Operasi: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Paten: trademarks: Modulabs (2023)
Anggota Tim: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong