Karya Golden Cat Bir oleh Jin Zhang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2023

Golden Cat Bir

oleh Jin Zhang

Klien: InBev jinlongquan beer (Hubei) Co., Ltd

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Warna

Desain

Tentang Golden Cat Bir

Ini adalah bir untuk konsumsi malam. Perancang telah memilih kucing yang sangat disukai konsumen sebagai gambar utama untuk mendesain, sehingga bir dapat dengan cepat menjalin hubungan emosional dengan konsumen sekaligus meningkatkan keintiman. Pada saat yang sama, kucing yang menyukai aktivitas malam hari sangat konsisten dengan posisi waktu konsumsi (malam konsumsi) anggur ini. Terakhir, perancang juga menggunakan pola klasik Eropa untuk dekorasi, membuat seluruh label bir penuh kelezatan.

Pengakuan

Tentang A' Design Award Besi

Golden Cat Bir adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Golden Cat Bir diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Golden Cat Bir dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimensi & Kemasan: Width 58mm x Depth 58mm x Height 188mm
Tag: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teknologi Produksi: Glass bottle sticker
Tantangan Desain: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Riset: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspirasi: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Durasi Proyek: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Alur Operasi: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.