Sejong Center Rebranding Desain Identitas Visual oleh Won Rak

Karya Sejong Center Rebranding Desain Identitas Visual oleh Won Rak adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2023

Sejong Center Rebranding Desain Identitas Visual

oleh Won Rak

Klien: Sejong Center

Pemenang A' Design Award Perak dalam Kategori Grafis

39,176

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #146646

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Sejong Center Rebranding Desain Identitas Visual

Sejong Center Rebranding adalah desain identitas visual untuk Sejong Center for the Performing Arts, sebuah institusi publik yang dibuka di Seoul pada tahun 1978. Identitas ini menjauh dari gaya logo yang lazim digunakan institusi publik Korea. Hangul, sistem penulisan Korea, berperan sebagai simbol itu sendiri, dan bentuk hurufnya dipadukan dengan notasi musik yang diambil dari enam pilar bangunan tersebut. Huruf khusus (custom typeface), pakaian kru panggung, dan buku cetak memperluas identitas ini melampaui sekadar logo. Desain ini menyatukan bentuk lama dan bentuk masa kini dalam satu sistem.

Pengakuan

Tentang A' Design Award Perak

Sejong Center Rebranding Desain Identitas Visual adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Sejong Center Rebranding Desain Identitas Visual diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Sejong Center Rebranding Desain Identitas Visual adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions.
These attempts are a new combination of old and recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is a boldness that is rarely seen in Korea, and it is appealing to the younger generation as a new retro.
Tag: K-design, Sejong center, Rebranding, identity design, ShinShin, Type tailor, Hangul, Theatre Design, Korea logotype, Typography
Teknologi Produksi: The existing branding methodology for public institutions is divided into two in South Korea. First, a combination of symbols and readable but accessible words. Second, it is a way to use English only. Both were avoided and experimented with constantly to utilize the system and structure of Hangul. A very efficient branding template was created by expanding the form of consonants completed by combining Korean typography, and the guide's rules are apparent.
Tantangan Desain: At least in Korea, it is no exaggeration to say that the market for public institutions throughout the design industry, such as graphics and branding design, is the tomb of designers. In particular, designing logos using Hangul does not give a sophisticated impression to the Korean public. However, the Sejong Center for the Performing Arts set a precedent for achieving sufficient artistic and exemplary results through improvement of business procedures and dedication of the person in charge.
Riset: Beyond simple logo redesign, various branding works have been carried out. First, customized typefaces were produced for future use, and costumes that overcame the difficulties of stage officials were also produced. In addition, a fairy tale book containing the stories of workers working silently behind the theater was created to organize contents other than the performance. It is meaningful to try various design forms with various senses of the image of this public institution.
Inspirasi: Sejong Center combines Sejong, Culture, and Center in Korean. Sejong means sky, culture means people, and brown means land. This was applied to the design based on the philosophical logic of King Sejong, which was used to create Hangul. This is because it already used the name Sejong to honor King Sejong. In addition, it was combined with music scores around six pillars of the building to become a logo that can be played for a short time.
Durasi Proyek: The project started in March 2021 and finished in August 2021, and was released in February 2022 at the Sejong Center for the Performing Arts in Gwanghwamun, Seoul, South Korea.
Alur Operasi: This design is not only a good example of the branding of Korean public institutions, but also enough to promote the uniqueness of Korean concert halls to the world.
Unlike private companies, existing public institutions must be passive in branding because they must be easily accessible to the general public. However, if a new branding design is presented to the public first as an institution that provides culture and arts, it can be expected to improve the cultural level of society as a whole.
Anggota Tim: Identity Design: ShinShin (Haeok Shin, Donghyeok Shin)
Typeface Design: Type Tailor (Heejae Yang, Sooyoung Jang)
Motion Graphic: Junguk Byun
Book Design: ShinShin (Haeok Shin, Donghyeok Shin)
Book Illustration: Etoffe (Nayoung Lee)
Book Playwright: Jeongeun Hwang
Fashion Design: Halominium (Yumi Lee)
Photography: Studio Dosi (Shinyoung Park, Kyuho Shim)
Fashion Film: Studio Dosi (Shinyoung Park, Kyuho Shim)
Project Executive Team Leader: Kyunga Moon, Seokkyung Kim
Art Director: Rak Won
Brand Manager: Yujin Bae, Jaeeun Kwon, Byunghun Choi
Fashion PM: Hyejin Jee
Publication PM: Youngji Kang
Web PM: Youngji Kang, Hyejung Lee
Identity Application Design: Gyeongsu Kim, Yongjin Kim
MD Design: Gyeongsu Kim, Yongjin Kim
Branding Story Documentary Film: Jeonga Yoo, Jeonghun Kim, Seowoo Kim