Taichung Public Library Identitas Merek oleh Yichun Lin

Karya Taichung Public Library Identitas Merek oleh Yichun Lin adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2023

Taichung Public Library Identitas Merek

oleh Yichun Lin

Klien: Yichun Lin Design

Pemenang A' Design Award Perunggu dalam Kategori Grafis

12,981

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #145496

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Taichung Public Library Identitas Merek

Sebagai gedung pertama di Taiwan yang menggabungkan museum seni dan perpustakaan, penciptaan sistem branding Perpustakaan Umum Taichung berfokus pada perpaduan alam dan peradaban. Filosofi desainnya menekankan integrasi sempurna antara arsitektur modern dengan elemen alam dan bertujuan untuk membangkitkan rasa kesegaran dan rasa ingin tahu. Sistem branding menumbuhkan suasana yang mendorong pengunjung untuk menyelami beragam pengalaman budaya yang ditawarkan Perpustakaan dan menikmati keseimbangan antara peradaban kontemporer dan ketenangan hutan.

Pengakuan

Tentang A' Design Award Perunggu

Taichung Public Library Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Taichung Public Library Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Taichung Public Library Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimensi & Kemasan: Minimum size of logo: 35mm x 6.5mm
Tag: Visual Identity, Logo, Branding, Graphics, Printed Matter
Teknologi Produksi: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Tantangan Desain: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Riset: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspirasi: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Durasi Proyek: December 2020 to January 2021, Taiwan
Alur Operasi: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Anggota Tim: Art Director: Yichun Lin
Kredit Gambar: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017