Ocean Blue Kemasan Minuman Beralkohol oleh Jingzhang Xiao and Dongyan Ruan

Karya Ocean Blue Kemasan Minuman Beralkohol oleh Jingzhang Xiao and Dongyan Ruan adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Ocean Blue Kemasan Minuman Beralkohol

oleh Jingzhang Xiao and Dongyan Ruan

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

20,223

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #142370

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Ocean Blue Kemasan Minuman Beralkohol

Ocean Blue adalah desain kemasan untuk minuman keras baijiu. Botolnya mengikuti proporsi spiral Fibonacci, menghasilkan bentuk yang seimbang dan dinamis serta mudah digenggam dan dibuka. Bagian atas dihiasi kilau keemasan yang mengingatkan pada pasir pantai, sementara bagian bawah diwarnai biru laut. Litografi pelat tembaga, pembuatan efek cat-eye, dan emboss digunakan untuk menyempurnakan tekstur permukaan. Kotak luarnya terbuat dari kertas karton abu-abu dengan bagian dalam karton putih, bantalan busa, dan blister anyaman. Sistem berkode menghubungkan setiap botol, kotak, dan peti untuk membantu melindungi produk dari pemalsuan.

Pengakuan

Tentang A' Design Award Perunggu

Ocean Blue Kemasan Minuman Beralkohol adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Ocean Blue Kemasan Minuman Beralkohol diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Ocean Blue Kemasan Minuman Beralkohol memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensi & Kemasan: 140mmx115mmx320mm，
Tag: crafts, Baijiu, spirit, packaging, art
Teknologi Produksi: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Tantangan Desain: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Riset: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspirasi: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Durasi Proyek: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Alur Operasi: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Anggota Tim: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin