Stamatakis Bakery Rebranding oleh Antonia Skaraki

Karya Stamatakis Bakery Rebranding oleh Antonia Skaraki adalah pemenang yang sangat dihormati dari 2023 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2023

Stamatakis Bakery Rebranding

oleh Antonia Skaraki

Klien: Stamatakis

Pemenang A' Design Award Emas dalam Kategori Kemasan

56,317

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #141269

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Stamatakis Bakery Rebranding

Sebuah litograf dari resep-resep autentik dan kenangan rumah. Ketika kue-kue kesayangan bertemu dengan tradisi, sang pemandu rasa dan ritual kenikmatan, yang terlintas di benak selalu sosok feminin. Cita rasa autentik Eugenia, membawa kenangan emosional, resep-resep artisanal dari tradisi! Eugenia bagaikan litograf, tidak pernah sama, tidak pernah keluar dari cetakan. Tidak ada cetakan untuk Eugenia karena dia adalah cerminan sang ibu.

Pengakuan

Tentang A' Design Award Emas

Stamatakis Bakery Rebranding adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Stamatakis Bakery Rebranding diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Stamatakis Bakery Rebranding menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensi & Kemasan: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tag: Rebranding, packaging design, bakery
Teknologi Produksi: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Tantangan Desain: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Riset: There was no research for this project
Inspirasi: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Durasi Proyek: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Alur Operasi: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Paten: No Patents
Anggota Tim: creative director: Antonia Skaraki
art director: Andreas Deskas
Kredit Gambar: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)