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Boatico Website oleh Alice Kalnitska

Karya Boatico Website oleh Alice Kalnitska adalah pemenang yang sangat dihormati dari 2022 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Situs Web dan Web.


BesiWeb· 2022

Boatico Website

oleh Alice Kalnitska

Klien: Boatico

Pemenang A' Design Award Besi dalam Kategori Web

17,433

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #140560

Warna

Desain

Tentang Boatico Website

Boatico adalah platform sewa kapal pesiar modern untuk para pelaut yang mencari pemesanan kapal yang aman dan tidak rumit. Misi mereka adalah membantu menemukan solusi terbaik untuk berlibur. Tugas proyek adalah membuat desain yang tidak biasa untuk ceruk ini, dan menyampaikan emosi. Oleh karena itu, diputuskan untuk menggunakan corak biru tua yang diasosiasikan dengan laut. Sudut bulat dari elemen seperti gelombang bulat. Tipografi juga mencerminkan esensi proyek, font geometris yang kental menambah branding. Semua grafik dibuat dalam satu gaya dan satu palet warna, yang menciptakan integritas proyek.

Pengakuan

Tentang A' Design Award Besi

Boatico Website adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Boatico Website diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Boatico Website dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan
Boatico is a modern yacht charter platform for sailors who search for safe and uncomplicated boat booking. Their mission is to help find the best solution for vacation. Project task was to create an unusual design for this niche, and convey emotions. Therefore, it was decided to use deep blue shades that are associated with the sea. The rounded corners of the elements are like rounded waves. Typography also reflects the essence of the project, condensed geometric font adds branding. All graphics are made in one style and one color palette, which creates the integrity of the project.
Dimensi & Kemasan
The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Tag
UX, UI, Website, Web design, Interface, Responsive, Yacht Charter, Platform, Alice K design
Teknologi Produksi
UX/UI design: Miro & Adobe Xd;
Image retouching: Adobe Photoshop;
Development: HTML, CSS, JavaScript, PHP, SQL.
Tantangan Desain
Creating the first design is not the most difficult part of project development. The most difficult thing for me is constant analysis and improvements based on users behavior. Since after the launch of the project, you begin to understand what users need and what not. And as a result, you make changes to website many times.
Riset
1. Before moving on to visual interface design, UX/UI designer Alice K conducted research on the target audience.. A separate group of users who are interested in relaxing on a yacht was taken, and a briefing was also held for past clients of the customer who had already booked yachts. An analysis of competitors' websites and applications was carried out in order to prioritize the future structure and functionality: what is needed and not needed for users;
2. After that, a sitemap, wireframe and prototype of project were designed;
3. Alice K and ITmaestro team moved on to visual design, development and animations;
4. The site has been tested for usability on different types of users (and on different devices), as a result of which errors were found and eliminated (in order of priority) that made it difficult for users to achieve the goal.
5. Since the Boatico website is constantly evolving, usability tests, system load, site loading speed, support for all popular devices and other important tests and studies are regularly conducted.
Inspirasi
Azure sea, yellow sand, yachts and amazing landscapes. All this about the Boatico project!
UX/UI designer Alice K has been professionally engaged in swimming for 11 years and of course, she is interested in sailing and relaxing on a yacht a lot. Is there anyone who would not be interested in this?:) So this project was very inspired from the first minute and Alice created it even in her free time. She wanted to convey all those feelings when you are at sea on a yacht. Therefore, deep shades of blue were used, modern styles and geometric fonts were supported.
For greater immersion in the project, Alice and ITmaestro team booked a yacht to feel all the same emotions. Raise the sails! Captain Ivo shouted!
Durasi Proyek
First meeting with a client in September 2020 in Vienna, Austria.
The project started in September 2020 in Kharkiv, Ukraine.
Published on the web in January 2021.
Update July 2021 - until now.
Alur Operasi
The main direction of the site is booking one of 9000 yachts in 50 countries of the world.
Users can go to the search page. Then use filters, sorting, see the characteristics of the yacht and additional options.
Depending on the user device, the way of navigating the site changes. Top and bottom navigation on PC version. And a hamburger menu on mobile devices.
After the client has chosen a yacht, fill out the form, submit the documents and make the payment to book an amazing yacht adventure.
To organize a trip, the site has a section with routes for yachting, sorted by country. As well as tips from experts, FAQs, a blog and more.
Anggota Tim
Designer: Alice K
Developers: Oleg K
Kredit Gambar
Freepik; Unsplash

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