Joy of Playing Identitas Merek oleh Squared

Karya Joy of Playing Identitas Merek oleh Squared adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2022

Joy of Playing Identitas Merek

oleh Squared

Klien: Balin

Pemenang A' Design Award Perunggu dalam Kategori Grafis

15,918

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #140424

Temukan Sekarang Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Joy of Playing Identitas Merek

Joy of Playing adalah identitas merek yang diciptakan untuk Balin, sebuah perusahaan yang membuat mainan untuk anak-anak. Identitas ini mencakup logo, aset branding, kemasan, serta warna dan bentuk mainan beserta karakternya. Bahasa visualnya minimalis, dengan bentuk-bentuk sederhana, palet warna yang terbatas, dan ilustrasi cat air. Setiap karakter mainan memiliki nama dan cerita, yang membantu anak-anak membangun ikatan emosional. Material yang dipilih meliputi kayu, kayu lapis, kertas, katun organik, serta cat berbahan dasar air dan tumbuhan.

Pengakuan

Tentang A' Design Award Perunggu

Joy of Playing Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Joy of Playing Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Joy of Playing Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tag: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Teknologi Produksi: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Tantangan Desain: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Riset: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspirasi: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Durasi Proyek: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Alur Operasi: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Anggota Tim: Creative Director - Yana Okoliyska