Al Mocha Port Kemasan Kopi oleh Elena Gamalova

Karya Al Mocha Port Kemasan Kopi oleh Elena Gamalova adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2022

Al Mocha Port Kemasan Kopi

oleh Elena Gamalova

Klien: Al Mocha Port

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Warna

Desain

Tentang Al Mocha Port Kemasan Kopi

Serangkaian desain kemasan untuk Pelabuhan Al Mocha, Arab Saudi. Desain terinspirasi oleh sejarah, budaya, dan sumber untuk menciptakan identitas yang memperkuat keaslian dan keahlian. Kemasannya bersih, mudah dipahami, dibedakan, dan tidak dibebani informasi, menjembatani masa lalu dan masa kini. Warna Navy Blue, Forest Green, dan Gold bertujuan untuk menarik perhatian pelanggan. Ilustrasi kopi di samping menekankan sikap perhatian pabrikan terhadap pemilihan produk. Sistem pelabelan yang fleksibel memungkinkan merek menyesuaikan penawaran dengan mudah, sepanjang tahun.

Pengakuan

Tentang A' Design Award Perak

Al Mocha Port Kemasan Kopi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Al Mocha Port Kemasan Kopi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Al Mocha Port Kemasan Kopi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimensi & Kemasan: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tag: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Teknologi Produksi: Aluminum Stand Up Pouch, flat bottom, quad seal.
Tantangan Desain: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Riset: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspirasi: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Durasi Proyek: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Alur Operasi: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Kredit Gambar: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova