Karya Eco Smile Kemasan oleh Musa Celik adalah pemenang yang sangat dihormati dari 2022 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2022

Eco Smile Kemasan

oleh Musa Celik

Klien: Gleen

Pemenang A' Design Award Besi dalam Kategori Kemasan

13,654

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #139682

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Eco Smile Kemasan

Desain ini bertujuan untuk menawarkan solusi atas berbagai topik penting, termasuk jejak lingkungan. Nama merek ini dibentuk dari gabungan kata green dan clean. Perpaduan gambar daun dan bibir pada logo di kemasan melambangkan senyum alam. Latar belakang putih dan warna-warna lembut menggambarkan ekstrak produk. Kemasan ini diperoleh dari sumber daya terbarukan untuk mencegah limbah plastik. Selain itu, 75 persen botol dibuat dari bahan daur ulang, dan seluruhnya 100 persen dapat didaur ulang.

Pengakuan

Tentang A' Design Award Besi

Eco Smile Kemasan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Eco Smile Kemasan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Eco Smile Kemasan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensi & Kemasan: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Tag: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Teknologi Produksi: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Tantangan Desain: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Riset: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspirasi: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Durasi Proyek: Turkey, 07 July 2021 - 20 November 2021
Alur Operasi: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Anggota Tim: Musa Çelik, Efe Esa, Efkan Aydınlı