Transam Carriers Identitas Merek oleh Maksim Zinchuk

Karya Transam Carriers Identitas Merek oleh Maksim Zinchuk adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2022

Transam Carriers Identitas Merek

oleh Maksim Zinchuk

Klien: NUMZ Graphics

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #139409

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Transam Carriers Identitas Merek

Transam Carriers adalah identitas merek yang diciptakan untuk penyedia jasa transportasi dan logistik yang berbasis di Toronto, Kanada. Identitas ini dibangun di sekitar Zubr, atau Bison Eropa, seekor hewan dari Eropa Timur yang melambangkan keunikan dan kekuatan. Kepala hewan tersebut disematkan ke dalam bentuk segitiga, dan huruf kustom yang miring memberikan tampilan dinamis pada logo. Kuning dan hitam menjadi dua warna utamanya. Gaya ini diterapkan pada truk perusahaan, situs web, media sosial, alat tulis kantor, iklan, serta produk promosi. Segitiga-segitiga kuning dalam elemen grafisnya membuat merek ini mudah dikenali di dalam industrinya.

Pengakuan

Tentang A' Design Award Perunggu

Transam Carriers Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Transam Carriers Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Transam Carriers Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensi & Kemasan: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tag: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Teknologi Produksi: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Tantangan Desain: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Riset: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspirasi: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Durasi Proyek: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Alur Operasi: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Anggota Tim: Designer: Maksim Zinchuk
Kredit Gambar: Maxim Zinchuk, NUMZ Graphics