Karya Allys Kemasan Kopi oleh Meghana Reddy adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Allys Kemasan Kopi

oleh Meghana Reddy

Klien: Allys Coffee House

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #138867

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Warna

Desain

Tentang Allys Kemasan Kopi

Allys adalah desain kemasan kopi yang diciptakan untuk sebuah kedai kopi. Kemasannya berupa kantong beralas rata (flat bottom pouch) yang memuat 8 ons kopi bubuk maupun biji kopi utuh. Katup degassing satu arah menjaga kopi tetap segar, dan ritsleting dengan penarik memungkinkan kantong disegel kembali setelah digunakan. Ilustrasinya dilukis dengan tangan dan terinspirasi oleh pepohonan serta tanaman rambat di Bali dan matahari terbenam di atas Chichen Itza, Meksiko. Kantong ini dibuat dari sumber daya alami seperti rumput laut dan rami, serta dapat digunakan kembali. Tujuannya adalah menghadirkan tampilan yang sederhana, semarak, dan khas.

Pengakuan

Tentang A' Design Award Perunggu

Allys Kemasan Kopi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Allys Kemasan Kopi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Allys Kemasan Kopi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: What makes the product unique from the other products in the market is, the fact that it isn't the usual coffee packaging design, the illustrations of the design were hand-painted and printed on sustainable and reusable packaging.
Dimensi & Kemasan: Hold 8 oz (0.5lb) coffee ground or bean - Volume may vary depending on the fineness of ground coffee; One Way Degassing Valve, Resealable zipper, Flat Bottom for better Shape.

Dimensions:

19.5 cm (7.7 in) height x 12.5 cm (4.9 in) length x 6 cm (2.36 in) width
Tag: #packaging #packagingdesign #illustration #coffee #coffeepackaging #art #painting #visualartist
Teknologi Produksi: Reusable, sustainable, and eco-friendly paper bags that were made from natural resources, such as seaweed and hemp.
Tantangan Desain: One of the most important parts of packaging design is color. Consumers are more likely to recognize a box or product by its color followed by thevisual element. It was challenging to find the right balance between to two. The visual design as well as the vibrant colors needed to complement each other in a way that stood strong.
Riset: It was vital to start with a lot of online research about the Balinese and Mexican cultures. This research helped in staying true and authentic to the design. The goal wasto achieve marketing objectives by effectively communicating the personality or function of a consumer product and generating a sale. The most important step was the briefing stage. It is the most crucial stage because it is the first step and it it vital to gather all the right information in order o avoid going in the wrong direction in terms of design, look and feel. It acts as a roadmap where the most important aspect here is the clients feedback and input. It helps gathering and understanding the psychology of the client, more in-depth. Following this, it was critical to begin the project planning stage, where planning is a predetermined path of action that helps us to construct a project framework that is systematic. At this stage, issues like as budgeting, quality, and timelines were discussed. The half-battle is frequently won by the grand strategy. The research was done in three steps, which includes, the client research, market research and the design strategies. It is also crucial to include the design of the dieline in the design strategy stage. As the brand wanted to achieve being unique in the market, it was important to make the dieline of the packaging reflect the same goal. The lead designer also laid out the earliest versions of the dieline using Adobe Illustrator. The most significant aspect of packaging design was including and ensuring that the box adhered to regulatory criteria, such as barcodes, ingredient information, nutritional facts, FSSAI and customer support numbers, and so on. The designer hand painted the final illustration and then transferred it digitally to make finals edits on software's like, Adobe Photoshop and Illustrator. The client had initial laid out specific requirements including, brand identity, color, target audience, font, design ideas, by collaborating and brainstorming with the lead designer. Once the client approved the hand painted illustrations, feedback was provided and revisions were made. The objective was to ensure the final design communicated the intended output. The print files required to be kept ready for printing after a satisfactory round of changes. After the product is launched in the market, the actual market provides input on the packaging. The product was first introduced in the south of India, where it was a huge success. The client is discussing the possibility of producing new items with similar design themes.
Inspirasi: When the brand reached out with the concept, the idea was to come up with the most unique design for a coffee bag. It was important to make sure the consumers got a taste of different cultures through the fresh earthy visuals. The trees and vines in Bali and the sunset over Chichen Itza in Mexico inspired the unconventional illustrations that were hand-painted on the packaging. The concept and design are faithful to the Balinese and Mexican styles, with their simplicity and a minimalistic yet vibrant color palette.
Durasi Proyek: This project started in September 2019 and was launched and sold in multiple stores across South India in March 2020
Alur Operasi: Flat Bottom Coffee Pouch Bag with One Way Degassing Valve and Pull Tab Zipper. The tab needs to be pulled first to unlock the zipper. Once the bag is open, use the product as needed and squeeze the zipper to seal the bag after use. The bag is flat bottom and stands up steady. The degassing valve keeps the coffee dry and fresh. The bag's interior is made up of a high barrier three-layer lamination, which is non-toxic and odorless and obtains food-grade certifications. It is high-quality and environment protective.
Anggota Tim: Lead Concept Designer: Meghana Reddy
Kredit Gambar: Designer Meghana Reddy, Allys Coffee House, 2021.