Johnnie Walker Limited Edition Kemasan Hadiah oleh Ofen Hu

Karya Johnnie Walker Limited Edition Kemasan Hadiah oleh Ofen Hu adalah pemenang yang sangat dihormati dari 2022 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2022

Johnnie Walker Limited Edition Kemasan Hadiah

oleh Ofen Hu

Klien: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #138822

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Johnnie Walker Limited Edition Kemasan Hadiah

Johnnie Walker Limited Edition adalah desain kemasan hadiah untuk sebotol wiski yang dirilis dalam rangka Festival Pertengahan Musim Gugur di Tiongkok. Festival Pertengahan Musim Gugur merupakan momen penting bagi berkumpulnya keluarga, sehingga temanya adalah rumah, reuni, dan emosi. Desain ini terinspirasi dari pintu dan jendela arsitektur tradisional Tiongkok. Kotak luarnya terbuka layaknya pintu ganda, tertutup rapat oleh kancing magnet di bagian tengah, dan menampilkan botol di dalamnya. Motif anggrek, kupu-kupu, dan awan keberuntungan digambarkan pada kemasan. Teknik gilding dan pemotongan laser diterapkan pada kotak, sementara sandblasting diaplikasikan pada botol.

Pengakuan

Tentang A' Design Award Emas

Johnnie Walker Limited Edition Kemasan Hadiah adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Johnnie Walker Limited Edition Kemasan Hadiah diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Johnnie Walker Limited Edition Kemasan Hadiah menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensi & Kemasan: Length 15cm width 11.5cm height 36cm
Tag: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Teknologi Produksi: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Tantangan Desain: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Riset: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspirasi: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Durasi Proyek: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Alur Operasi: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Anggota Tim: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Kredit Gambar: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd