Gradient Vodka Soda Kemasan Vodka Soda oleh Mark Rowe and John Eresman

Karya Gradient Vodka Soda Kemasan Vodka Soda oleh Mark Rowe and John Eresman adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Gradient Vodka Soda Kemasan Vodka Soda

oleh Mark Rowe and John Eresman

Klien: Gradient Beverages Corp.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

13,165

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #138803

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Gradient Vodka Soda Kemasan Vodka Soda

Gradient adalah desain kemasan untuk paket campuran minuman vodka soda. Kemasan ini memuat enam kaleng ramping berukuran 355 mililiter dengan kadar alkohol yang menurun secara bertahap, yaitu 8, 7, 6, 4, 3, dan 2 persen per volume. Kaleng-kaleng tersebut tersusun dalam satu baris di dalam kotak, dan pola matriks titik memudar dari gelap ke terang di sepanjang barisan itu. Perforasi bersudut membuka kotak dari sisi berkadar lebih kuat menuju sisi yang lebih ringan, sehingga kaleng diambil dalam urutan tersebut. Tata letak ini mendorong konsumsi yang lebih terkendali sepanjang malam. Tersedia tiga varian rasa: raspberry lemon, mentimun mint, dan jeruk nipis.

Pengakuan

Tentang A' Design Award Perunggu

Gradient Vodka Soda Kemasan Vodka Soda adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Gradient Vodka Soda Kemasan Vodka Soda diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Gradient Vodka Soda Kemasan Vodka Soda memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensi & Kemasan: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tag: gradient, moderation, vodka soda, seltzer, gradually reducing,
Teknologi Produksi: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Tantangan Desain: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Riset: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirasi: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Durasi Proyek: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Alur Operasi: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Anggota Tim: Creative Director: John Eresman
Designer: Mark Rowe