Meandre Botol Parfum, Kemasan Parfum oleh Jiawei Wu

Karya Meandre Botol Parfum, Kemasan Parfum oleh Jiawei Wu adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Meandre Botol Parfum, Kemasan Parfum

oleh Jiawei Wu

Klien: Jiawei Wu Design

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #137809

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Meandre Botol Parfum, Kemasan Parfum

Meandre adalah desain botol dan kemasan yang diciptakan untuk sebuah merek parfum alami. Namanya berasal dari kata dalam bahasa Prancis yang berarti kelokan sungai. Desain ini bertujuan menghadirkan pengalaman mendalam layaknya berkelana di dalam hutan. Tutupnya mengikuti bentuk dahan yang melengkung, sementara botolnya terbuat dari kayu walnut Amerika Utara yang dibentuk melalui proses pelengkungan kayu. Sebuah kartu informasi memuat foto beserta deskripsi hutan pedesaan Prancis yang menjadi inspirasi aroma tersebut. Hanya nuansa alami dan woody yang digunakan dalam wewangian ini.

Pengakuan

Tentang A' Design Award Perunggu

Meandre Botol Parfum, Kemasan Parfum adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Meandre Botol Parfum, Kemasan Parfum diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Meandre Botol Parfum, Kemasan Parfum memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensi & Kemasan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tag: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tantangan Desain: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Riset: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirasi: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Durasi Proyek: The project started in 2020 and finished in 2021.
Alur Operasi: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Paten: Jiawei Wu
Anggota Tim: Jiawei Wu
Kredit Gambar: Design:Jiawei Wu
Photo Credits: Sonia Szostak