Karya Hocan Healthy Identitas Korporat oleh Guangzhou Cheung Ying Design Co. Ltd. adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.
PerungguGrafis· 2022
Hocan Healthy Identitas Korporat
oleh Guangzhou Cheung Ying Design Co. Ltd.
Klien: Guangzhou Cheung Ying Design Co., Ltd.
Pemenang A' Design Award Perunggu dalam Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #137537Desain
Tentang Hocan Healthy Identitas Korporat
Hocan Healthy adalah identitas korporat yang diciptakan untuk merek produk teknologi kesehatan berbasis hidrogen dan oksigen. Logo ini menyederhanakan molekul hidrogen menjadi sebuah lingkaran sederhana. Bentuk positif dan negatif memperlihatkan perubahan antara air dan hidrogen, sekaligus mengungkapkan bidang yang digeluti merek tersebut. Biru teknologi digunakan sebagai warna utama, dipadukan dengan pemodelan tiga dimensi. Logo dapat beralih antara bentuk dua dimensi dan tiga dimensi pada beragam material dan proses produksi tanpa kehilangan daya kenalnya. Sistem visualnya dibangun dalam format vektor untuk media cetak maupun digital.
Pengakuan
Tentang A' Design Award Perunggu
Hocan Healthy Identitas Korporat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Hocan Healthy Identitas Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Hocan Healthy Identitas Korporat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- Dimensi & Kemasan
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tag
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Teknologi Produksi
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Tantangan Desain
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- Riset
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- Inspirasi
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- Durasi Proyek
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- Alur Operasi
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
- Anggota Tim
- Creative Director: Zhiji Dong
Designer: Lu Gu
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