Karya ZhenYue Logo dan Identitas Merek oleh Guangzhou Cheung Ying Design Co. Ltd. adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2022

ZhenYue Logo dan Identitas Merek

oleh Guangzhou Cheung Ying Design Co. Ltd.

Klien: Guangzhou Cheung Ying Design Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Grafis

13,907

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #137424

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang ZhenYue Logo dan Identitas Merek

ZhenYue adalah logo dan identitas merek yang dibuat untuk peritel makanan kering. Logonya menggabungkan bentuk tampah bambu tradisional untuk penjemuran dengan pola anyaman. Huruf-huruf pada nama merek disusun saling bertaut dan terhubung, sehingga tatanannya menyerupai makanan kering yang terkumpul di dalam tampah. Warna oranye dipilih sebagai warna merek untuk mengungkapkan kesan kriya tradisional dan kehangatan. Identitas ini digambar dalam format vektor dan diterapkan pada kemasan ritel, gerai penjualan, toko daring, serta periklanan. Teknik foil emas dan cetak saring digunakan pada material cetak.

Pengakuan

Tentang A' Design Award Perunggu

ZhenYue Logo dan Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. ZhenYue Logo dan Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. ZhenYue Logo dan Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Dimensi & Kemasan: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tag: Logo, Branding, Packaging, Visual Identity, Graphic Design
Teknologi Produksi: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Tantangan Desain: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Riset: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspirasi: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Durasi Proyek: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Alur Operasi: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Anggota Tim: Creative Director: Zhiji Dong
Designer: Lu Gu
Kredit Gambar: Guangzhou Cheung Ying Design Co., Ltd..