Rely on Hydrogen Identitas Korporat oleh Guangzhou Cheung Ying Design Co. Ltd.

Karya Rely on Hydrogen Identitas Korporat oleh Guangzhou Cheung Ying Design Co. Ltd. adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2022

Rely on Hydrogen Identitas Korporat

oleh Guangzhou Cheung Ying Design Co. Ltd.

Klien: Guangzhou Cheung Ying Design Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Grafis

12,256

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #137134

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Rely on Hydrogen Identitas Korporat

Rely on Hydrogen adalah identitas korporat yang diciptakan untuk sebuah perusahaan yang mengembangkan produk perawatan kesehatan berbahan air hidrogen. Logonya dibangun dari aksara Tionghoa, terinspirasi oleh garis-garis sirkuit pada produk serta grafis heksagram air tradisional Tiongkok. Ketebalan aksara dan kemiringan goresan disatukan sehingga bentuknya tetap jelas dan seimbang. Garis-garis miring dan sudut membulat memberikan karakter yang tenang dan modern pada identitas ini. Abu-abu pekat dan kuning cerah menjadi warna utamanya. Identitas ini dibuat dalam format vektor untuk keperluan cetak, media digital, dan ruang interior.

Pengakuan

Tentang A' Design Award Perunggu

Rely on Hydrogen Identitas Korporat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Rely on Hydrogen Identitas Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Rely on Hydrogen Identitas Korporat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensi & Kemasan: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tag: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Teknologi Produksi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Tantangan Desain: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Riset: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspirasi: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Durasi Proyek: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Alur Operasi: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Anggota Tim: Creative Director: Zhiji Dong
Designer: Lu Gu