Gift of Huangyao Kemasan Saus oleh Jie Yang

Karya Gift of Huangyao Kemasan Saus oleh Jie Yang adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Gift of Huangyao Kemasan Saus

oleh Jie Yang

Klien: Decelent

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

12,137

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Verifikasi Status Penghargaan untuk #136027

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Gift of Huangyao Kemasan Saus

Gift of Huangyao adalah desain kemasan hadiah untuk saus bumbu yang dibuat di kota kuno Huangyao, Guangxi, Tiongkok. Tiga lapis kertas ukir berongga ditempatkan berurutan satu di belakang yang lain sehingga membentuk pemandangan tiga dimensi. Lapisan terluar menampilkan gerbang rumah, gapura, dan jembatan. Lapisan tengah menampilkan paviliun dan kehidupan masyarakat setempat. Lapisan terdalam menampilkan gunung dan sungai. Penataan ini mengingatkan pada rumah berhalaman tradisional Tiongkok. Tutup botolnya berbentuk jalan batu biru. Kertas yang dapat terurai digunakan sebagai material utama.

Pengakuan

Tentang A' Design Award Perunggu

Gift of Huangyao Kemasan Saus adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Gift of Huangyao Kemasan Saus diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Gift of Huangyao Kemasan Saus memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensi & Kemasan: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tag: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Teknologi Produksi: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Tantangan Desain: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Riset: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspirasi: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Durasi Proyek: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Alur Operasi: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Anggota Tim: Jie Yang