Guizhou Moutai Maoyuan Jiu Kemasan Minuman Keras oleh Luo Heng

Karya Guizhou Moutai Maoyuan Jiu Kemasan Minuman Keras oleh Luo Heng adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2022

Guizhou Moutai Maoyuan Jiu Kemasan Minuman Keras

oleh Luo Heng

Klien: Laboratory and Hopeful

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Desain

Tentang Guizhou Moutai Maoyuan Jiu Kemasan Minuman Keras

Guizhou Moutai Maoyuan Jiu adalah desain kemasan untuk minuman keras Tiongkok. Botolnya terbuat dari kaca dengan proses sandblasting dan logo rose gold berteknik emboss. Bagian leher difinishing dengan proses metal spraying, sedangkan bagian atas tutupnya diemboss dengan imitasi kaca. Kotak luarnya menggunakan teknik hot stamping dan emboss. Hijau tua dan emas menjadi skema warna utama. Motif gelombang merujuk pada Sungai Chishui yang digunakan dalam proses produksi, sementara dewi yang terbang pada tutupnya serta bangau dengan dahan pinus pada bagian leher mengikuti motif tradisional Tiongkok.

Pengakuan

Tentang A' Design Award Perak

Guizhou Moutai Maoyuan Jiu Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Guizhou Moutai Maoyuan Jiu Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Guizhou Moutai Maoyuan Jiu Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensi & Kemasan: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tag: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Teknologi Produksi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Tantangan Desain: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Riset: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspirasi: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Durasi Proyek: The project started in November 2019 in Jiangxi and finished.
Alur Operasi: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Anggota Tim: Luo Heng
Kredit Gambar: Luo Heng