Sdda Identitas Korporat oleh Guorong Men

Karya Sdda Identitas Korporat oleh Guorong Men adalah pemenang yang sangat dihormati dari 2022 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2022

Sdda Identitas Korporat

oleh Guorong Men

Pemenang A' Design Award Besi dalam Kategori Grafis

10,492

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #131730

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Sdda Identitas Korporat

SDDA adalah identitas korporat yang diciptakan untuk sebuah asosiasi dansa olahraga yang berbasis di Shandong, Tiongkok. Logo sebelumnya menggunakan figur penari yang sangat detail sehingga sering tertukar dengan lambang asosiasi lain. Identitas baru ini menyederhanakan pose tersebut menjadi satu garis yang berkesinambungan. Garis tersebut menyatukan dua pasangan penari, sebuah gunung, dan langkah dansa yang berputar. Sepuluh grafis terkait menampilkan pose-pose dansa klasik dan membuat keterkaitan antaranggota tubuh lebih mudah dibaca. Identitas ini diterapkan di arena kompetisi, pada media cetak, dan di media sosial.

Pengakuan

Tentang A' Design Award Besi

Sdda Identitas Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Sdda Identitas Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Sdda Identitas Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimensi & Kemasan: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Tag: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Teknologi Produksi: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Tantangan Desain: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Riset: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspirasi: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Durasi Proyek: The project started in July 2020 and finished in September 2020 in Jinan, China.
Alur Operasi: Brand identity is mainly used in competition venues, print productions and social media.
Paten: Copyright belong to Sdda(shandong dancesport association),2021.
Anggota Tim: Guorong Men