Tang Dynasty Mizao Golden Top Kemasan Minuman Keras oleh Zhu Hai and Wang Huan

Karya Tang Dynasty Mizao Golden Top Kemasan Minuman Keras oleh Zhu Hai and Wang Huan adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2022

Tang Dynasty Mizao Golden Top Kemasan Minuman Keras

oleh Zhu Hai and Wang Huan

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Tang Dynasty Mizao Golden Top Kemasan Minuman Keras

Tang Dynasty Mizao Golden Top adalah kemasan untuk minuman keras premium asal Tiongkok. Tutup botol berwarna emas terinspirasi oleh atap-atap emas istana pada masa Dinasti Tang. Badan botol mengikuti teknik pembuatan tembikar Dinasti Tang dan dibuat dari keramik yang dipoles dengan glasir bebas timbal. Warna-warna cloisonne dan pola dekoratif khas istana menyelimuti badan botol, disertai motif lukisan bangau pembawa keberuntungan dengan teratai serta empat hewan suci. Bentuknya yang membulat pas digenggam telapak tangan, dan bagian atas yang berongga menambah gesekan sehingga tutupnya dapat dibuka dengan mudah.

Pengakuan

Tentang A' Design Award Perunggu

Tang Dynasty Mizao Golden Top Kemasan Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Tang Dynasty Mizao Golden Top Kemasan Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Tang Dynasty Mizao Golden Top Kemasan Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimensi & Kemasan: 180mm x180mm x200mm
Tag: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Teknologi Produksi: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Tantangan Desain: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Riset: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspirasi: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Durasi Proyek: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Alur Operasi: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Anggota Tim: Hai Zhu
Huan Wang