Grassy Premiados Kemasan Kopi oleh Dimitri Lociks

Karya Grassy Premiados Kemasan Kopi oleh Dimitri Lociks adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2022

Grassy Premiados Kemasan Kopi

oleh Dimitri Lociks

Klien: Grassy Caffè

Pemenang A' Design Award Perak dalam Kategori Kemasan

27,497

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #128993

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Grassy Premiados Kemasan Kopi

Grassy Premiados adalah desain kemasan untuk kopi spesial asal Brasil. Kotaknya memiliki bentuk organik dan modular yang terinspirasi oleh biji mahoni, biji kopi, serta lengkungan arsitektur modernis Brasil. Bentuk modular ini memungkinkan penumpukan dan tampilan yang khas di rak. Kotak dibuat dari karton dengan laminasi matte, hot stamping, dan cetak monokrom. Kopi ditempatkan dalam kantong plastik dengan katup yang melindungi biji kopi dari oksigen. Label perekat berbahan film metalik menyegel kotak dan memuat informasi produk, sehingga memungkinkan kustomisasi cepat dengan biaya rendah.

Pengakuan

Tentang A' Design Award Perak

Grassy Premiados Kemasan Kopi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Grassy Premiados Kemasan Kopi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Grassy Premiados Kemasan Kopi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensi & Kemasan: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tag: package, Brazilian coffee, biomimetic, bio design,
Teknologi Produksi: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Tantangan Desain: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Riset: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspirasi: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Durasi Proyek: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Alur Operasi: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Anggota Tim: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Kredit Gambar: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.