The Early Chapter Identitas Merek oleh Allan Toh

Karya The Early Chapter Identitas Merek oleh Allan Toh adalah pemenang yang sangat dihormati dari 2022 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2022

The Early Chapter Identitas Merek

oleh Allan Toh

Klien: Allan Toh

Pemenang A' Design Award Besi dalam Kategori Grafis

10,859

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #128237

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang The Early Chapter Identitas Merek

The Early Chapter adalah identitas merek yang dibuat untuk sebuah clubhouse kegiatan anak usia dini di Singapura. Clubhouse ini membantu anak-anak menumbuhkan minat terhadap bahasa Mandarin melalui permainan yang imersif. Logonya dibangun dari bentuk-bentuk sederhana berwarna merah, kuning, dan biru yang disusun bertumpuk hingga menyerupai sebuah pondok kecil. Bentuk pondok tersebut melambangkan komunitas yang ingin dibangun oleh clubhouse ini. Ruang negatif di antara bentuk-bentuk tersebut membentuk karakter Tionghoa untuk kata "Mandarin", yang menegaskan fokus pada bahasa Tionghoa. Setengah matahari menyiratkan lingkungan yang membangkitkan semangat bagi anak-anak usia dini.

Pengakuan

Tentang A' Design Award Besi

The Early Chapter Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. The Early Chapter Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. The Early Chapter Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Dimensi & Kemasan: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Tag: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Teknologi Produksi: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Tantangan Desain: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Riset: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspirasi: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Durasi Proyek: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Alur Operasi: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Paten: Copyrights belong to Allan Toh Design Studio, 2021.