Loacker Rebrand Kemasan Makanan oleh Marco Ventrice

Karya Loacker Rebrand Kemasan Makanan oleh Marco Ventrice adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2022

Loacker Rebrand Kemasan Makanan

oleh Marco Ventrice

Klien: Spider

Pemenang A' Design Award Perak dalam Kategori Kemasan

33,693

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #127989

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Loacker Rebrand Kemasan Makanan

Loacker Rebrand adalah sistem kemasan dan identitas merek yang diciptakan untuk sebuah perusahaan makanan bersejarah yang dikenal dengan produk wafer dan cokelatnya. Logonya berbentuk lambang perisai yang menampilkan Gunung Sciliar, sebuah rujukan pada nama keluarga, akar sejarah, dan alam di sekitarnya. Setiap keluarga produk disajikan dengan deskripsi yang jelas mengenai resep dan bahan-bahannya. Hierarki elemen-elemen kemasan telah ditata ulang dan gambar produk ditampilkan secara realistis. Sebuah kode di bagian belakang setiap kemasan mengarah ke informasi lebih lanjut tentang merek dan produk tersebut.

Pengakuan

Tentang A' Design Award Perak

Loacker Rebrand Kemasan Makanan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Loacker Rebrand Kemasan Makanan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Loacker Rebrand Kemasan Makanan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimensi & Kemasan: different sizes
Tag: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Teknologi Produksi: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Tantangan Desain: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Riset: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspirasi: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Durasi Proyek: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Alur Operasi: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Anggota Tim: Spider Adv, Loacker Team
Kredit Gambar: All food images were realized featuring studio PiùLuce.